Ten Doubts You Should Clarify About White Label Services
White label services are not only affordable but also help you expand your bandwidth from another agency’s expertise. Actively asking questions can help you better understand what is a white label agency and what it can do for you. There are a lot of things to be considered, and above all find, a white label partner can be difficult. Below mentioned are a few of the important questions to ask before going for white label digital marketing and eCommerce marketing services.
- How much experience do your employees have?
When looking for a white-label digital marketing agency, it must look at the experience its employees hold. You should consider at least three or more years of experience under your belt. It is not necessary to hire an experienced agency, but if you want high-quality results and better-quality work for your clients, their experience can be a lot helpful.
- What is the location of your office and how many employees work there?
Your white-label agency must be located at a place that can quickly provide results. A good start to exploring this is the country you reside in. There are a lot of agencies that offer white label services in each country, so it is difficult to determine which is the best one for you.
- What is your content creation process? Do you use any content strategy? What should I expect in regards to delivery for my business?
Content creation is a collaborative process between the creative team and the client. In the process of content creation, you closely work together to identify the requirements of both parties while supporting each other’s efforts to create the best content. When starting with a new digital project, you must do your due diligence and gather as much information as possible about the agency before moving forward. This helps you to save a lot of time, effort, and money.
- What type of client do you serve? Will they match my business profile?
The type of business served by white label agencies is totally dependent on the goals of your business. If your main goal is to earn a profit, then the kind of clients you need isn’t relevant. But if you aim to build sustainable growth for your business, it’s important to understand what type of clients can help you gain the best.
- What percent of your business is from regular customers, and how often do they use your services?
Repetition is the foundation of efficient online marketing. The more clients you have, the more chances of attracting new ones and driving more conversions. Repetition is more effective while using proven tools and techniques like paid search, Facebook ads, email marketing, and much more.
- What is the price of your services, and how many options do you offer for payment, terms, and discounts?
This is one of the first questions you need to ask a white label digital marketing agency: what is the price of your services and options for payment, terms, and discounts? If they offer FREE SERVICES, stop immediately. Most digital marketing or web design businesses will offer special discounts or offers to clients. The important thing to realize is that the amount of work your agency needs to complete is directly related to the amount of work you want.
- What level of expertise do you employ while working with other companies’ brands?
In most cases, you don’t hire a digital marketing agency unless they have a lot of experience working with your company’s brand. This is because a lot is dependent on the performance of these digital marketing agencies. Is the client’s website delivering better results? Are the potential leads converting? If not, it is the right time to re-evaluate your company’s digital marketing strategy.
- How much time will you take to schedule and manage my account?
Will the agency handle the social media and advertising duties necessary to boost your brand into the mainstream? If they won’t, you must stop looking. Instead, make a list of white-label agencies. White-label agencies render marketing services without fully owning the work.
- Which essential tools do you use to measure SEO, social media, and PPC results?
One of the best digital marketing tools for small businesses is KPIs (key performance indicators). These metrics are used to evaluate how effective are the results of your marketing efforts. It includes factors like user retention, traffic meters, bounce rates, etc.
- How do you allocate resources – on a going basis or wait until someone leaves?
The answer to this question will shape the success or failure of your digital marketing campaign. If you allocate resources on an ongoing basis, it could be a disaster for your digital marketing campaign regardless of the amount of time and money you spend. The only exception is the extensive knowledge of your target market and prediction of desired results with near certainty.
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