In a digital age where trends are ever changing, keeping your website up to date and providing an excellent user experience is crucial to remain competitive. User experience also known as UX is every aspect of a users interaction with a product or company that contributes to the overall perceptions and satisfactions of using it.   Benefits of investing in UX improvement User experience is a broad term that can cover anything from page load speed to how well a user can navigate a website as well as its aesthetic appeal. Here are some of the key benefits of investing time and effort into improving the user experience of your website. Increased conversion rates- a well-designed user interface could raise your website's conversion rate by up to a 200%, and…