Inbound marketing is the process of reaching customers by offering valuable content. Rather than placing ads to reach a target audience, businesses will create high-quality resources and allow people to find them organically, whether that be via a post on a blog or an infographic. Like with any marketing method, there are both pros and cons to this, but inbound marketing is very popular with modern businesses. So, what benefits can you expect to see when you engage in inbound marketing, and how can you use it to see a return on your marketing spend? Here are five benefits of inbound marketing.   Great Exposure Inbound marketing is a great way to grow your brand’s exposure. When your marketing is successful, and people see your content in the search engines,…