Non-profit organizations often struggle to market themselves cost-effectively. The value of a donor is often difficult to gauge, and many non-profits end up overpaying for their marketing efforts by accident. This is why more of them should focus most of their efforts on online marketing. Online marketing is one of the most powerful ways to reach donors and is often much more affordable than traditional outreach tactics. The only issue is that many organizations do not know how to use it correctly. Let's take a look at a few online marketing tips all non-profits should consider.   Unleash the Power of SMS Marketing A lot of non-profits are reluctant to use SMS marketing because they’re not used to it. It can seem intimidating at first glance, but SMS marketing is…