Although many of us might be put off by the idea of spammy emails in our inboxes, research shows that email marketing is still one of the most effective methods of engaging with your customers and getting conversions when it is done right. When marketing to potential customers of your eCommerce store, it’s important to understand what they are looking for, the types of people that they are, and what will be the most appealing to them about your brand. Here are some of the best ways to find out more about your audience and get their information so that you can build a list of potential customers to send interesting information, promotions and more to.   Data Lists Purchasing a list of datais an ideal way to get information…