Online shopping is booming and has today become bigger than ever. Thanks to the constant advancement of technologies, more and more customers are turning online to snap up products and services. While it is assumed that the age of online shopping has changed how individuals shop, the truth is that it has also transformed how businesses make their purchasing decisions. Nearly two-thirds (65%) of B2B companies across industry sectors now offer online sales which makes it crucial for offline B2B merchants to consider offering an accessible and customer-friendly online marketplace to their customers. Not only a B2B marketplace provides the ability to reach a whole new set of customers, but it also streamlines the sales processes to make the business more profitable. Now if you have decided to launch a…