Reseller hosting is an eccentric business model where businesses lease server resources from a hosting provider. WordPress hosting services, are then given to their clients under their own brand name. The global revenue of web hosting companies is about to reach $216 billion by 2025. So, the competition is higher and if you have started a web hosting company through reselling hosting services, then you must consider implementing different marketing strategies for establishing a brand name.
What is Reseller Hosting?
Reseller hosting is a type of web hosting service, where resellers rent a huge server portion and then resell it with custom packages according to their clients. Different sets of tools and features are available like control panel, server resources, WHMCS, and other resources that allow resellers to set up their web hosting brand without hassles.
Why Marketing Is Important For Your Reseller Hosting Brand?
The most obvious answer to why marketing is important for your reseller hosting services is creating brand awareness. If your reseller hosting brand is established then making a huge money through it is not a big challenge. It will help in acquiring more customers and will create brand value.
Best Marketing Strategies for Reseller Hosting
1. Set Up A Blog
Blog marketing is the basic way of an efficient way to get success in the reseller hosting business. Content is still the king. You must set up an interesting and informative blog marketing strategy. It promotes the brand through different channels like social media websites. Also, through blogs, you can share business insights and write about many questions that your customers are having. You can start with the FAQs and informative blogs and promote them in the form of explainer videos, and social media static posts.
2. Google Adwords
Setting up a Google Ad campaign is also a genuine marketing strategy that derives excellent results. If your website is ranked among all the competitors, Google Adwords is the paid marketing option to generate traffic and give a good return on investment. In the beginning, it might sound like an expensive option, but it is worth trying. Therefore, run an ad campaign for your reseller-hosting landing page to acquire more customers.
3. Referral Program
There is a WHMCS billing software pre-configured with all of your reseller hosting software. WHMCS has an in-built affiliate and referral system. The refer and earn program encourages resellers’ customers to expand their clientele. Add some rewards or cash backs also in this program for more output. It is an inexpensive way to promote and make your customers brand ambassadors.
4. Email Marketing Campaign
Reports show small businesses get 44% of profit after starting email marketing campaigns. Newsletters are a good indicator that most of the businesses must consider. A person who subscribes to your email newsletter opens up their inbox, and they are letting you know that they are interested in what you have to say. Your email marketing campaigns should tell people what you’re offering and, as a bonus tip, share some stories about the challenges your customers have faced choosing a web host.
5. Customer Reviews
Having social proof boosts the brand credibility of any business. Try customer reviews with your reseller hosting landing page. Whether they are good or bad, feature all customer reviews on your website. You should also create your company profiles on online review websites and encourage your customers to write reviews for your company.
6. Social Media
You can market your business on social media websites no matter what type of business you have. Regularly post informative and interesting content through your company’s social media profiles. If you want to share blogs, links to other articles, interesting images, videos, infographics, offers and discounts, etc., you can do so here. Your social media network should also be growing, so make sure that you are posting consistently. Creating polls can encourage discussion.
Key Takeaways
The reseller hosting market is competitive, but with the right marketing strategies, you can attract a loyal customer base and build a thriving business. Remember, the key is to focus on what makes your offering unique.
Whether it’s exceptional customer service, targeted plans for specific niches, or industry-leading features, carve your place in the market and promote your well-optimized business through social media channels ). By implementing these tips, you’ll be well on your way to becoming a reseller’s best hosting leader. So get out there, create valuable content, connect with your audience, and watch your business soar!
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